About our photos

Most of the room photos on this site are AI-staged. Each one begins as a photorealistic, ray-traced 3D render of the exact piece, made from the same model we cut it from, in the real grain and colour of its finish; the room around it is then created with AI so you can picture the piece at home. Every staged photo is validated for true colour and for a true representation of the model before it is used. We take extra care that our pieces are represented accurately, in our photos and in the 3D models you can view in your own space. Here is how one of those photos is made, and how we check it, following one piece from start to finish: the Kyma Wavy Bookshelf 5x6 in Summit.

From the model to the photo

Measured drawing of the Kyma Wavy Bookshelf 5x6: 73.57 in wide, 73.86 in high, 13.98 in deep — 1 · The modelEvery piece is drawn first as an exact 3D model at full size: every shelf, column, slot and curve. It is the same model the CNC cuts the parts from, and every dimension on a product page is measured off it.

The 3D model of the Kyma Wavy Bookshelf 5x6 in Summit, rendered in a plain room — 2 · The renderWe render that model in a plain room, in the finish you choose, from where a person would stand, with the best possible representation we can program of the grain and colour of the real laminate sheet.

The Kyma Wavy Bookshelf 5x6 in Summit, staged in a furnished room — 3 · The staged photoAI then stages the finish to match our high-quality render, made directly from the laminate supplier’s own scans of its sheets, and furnishes the room around the piece: the walls, floor, light, plants, books and objects.

The staged photo with every edge of the 3D model drawn over it in green — 4 · The checkWe check every staged photo with advanced image recognition and a true-model overlay: it finds the edges of the piece in the photo and maps the model’s edges onto them, so any difference between the piece in the photo and the piece we cut is caught. Green means the model’s edge lands on the photo’s; here 96% of the edges fall within 5 pixels, in a photo 2,390 pixels wide. We also sample the colour and texture of the material in the photo and check them against the supplier’s own sheet scans, for grain pattern and colour.

True to the piece

We check every staged photo against the model before it goes on the site: the form, the proportions, the joinery and the finish you see are what you will receive. If a photo drifts from the real piece, we do not use it.

The finish is the real material

Every finish in our photos is drawn from the supplier’s own digital scan of the full laminate sheet we buy (Arauco’s Prism range), laid on at its true size, so the grain runs at the real scale and in the real direction on every board. We then match each photo’s colour and texture by eye against the actual sheets in our shop and against that digital sheet, and correct or retake any photo that drifts.

Screens show colour differently, so a finish can look slightly lighter or warmer on yours than in person.

We build them, too

The parts are cut on a CNC machine, and we edge band and pack every piece ourselves, checking each part against the drawing as we go, before it is packed for you.

The room is illustrative

The walls, floors, plants, books, records, art and objects in our photos are styling. They are not included, and they may not exist exactly as shown.

Some photos have a Complete the look button: it shows decor from other shops that suits the photo, not always the exact items in it.

See it in your own room

Every piece has a 3D model in each of its finishes. On a phone, tap View in your space on the piece’s page to place it, full size, where you are standing. On a computer, scan the code under the photos with your phone.